For our draft presentation, we came up with an idea! Based on our desk research, we agreed to leverage the less and less impact that media have on audiences in terms of sensibilisation.
Starting from our keywords.
The over-exposure of certain images has created in their audience a side effect called semantic satiation, that instead of reacting more strongly to them, audiences started ignoring them.
Semantic satiation (also semantic saturation) is a psychological phenomenon in which repetition causes a word or phrase to temporarily lose meaning for the listener, who then perceives the speech as repeated meaningless sounds.