18.10.18 – The midnight step back


While concentrating on identity in a post-digital era, I took a few step back, questioning what kind of possible nuances the term “identity” might have.

I realised that me and my group completely skipped a fundamental distinction:  Individual identity vs collective identity.

While the term identity assumes a structural position of difference, that places an individual against others in terms of features, interests, issues and any other characteristic that might define “it” by other individuals, a collective identity stands on the other side of the  an interactive system of people that share ideas, issues or interests. Within a collective identity, each individual get the specifics to create his own personality. When there are no changes within the collective identity, it becomes an organisation.

Marshall McLuhan: the theory of modernisation assumes the idea of a “global village”, in which media technology connect the whole world.

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *